<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama)"^^ . "The industry of private radios has moved into a fierce competitive\r\natmosphere nowadays, such as between Geronimo and Swaragama radio. Both of\r\nthem having a potential for competing each other because they has several\r\nsimilarity that will affect on the broadcast programs they make. Appealing\r\nprograms (broadcasting content) will attract a lot of audience and the radio can get\r\na lot of revenue by the incoming radio advertisements, which in turn will help on\r\ngetting more audiences. Dimmick and Rothenbuhler stated that there are 3\r\nprimary sources for sustaining the life of media industry, which are types of\r\ncapital (revenue from advertisements, for instance), types of content (the type of\r\nmedia’s subject matter), and types of audience (the type of target audience). This\r\nmeans that the competition between media is, in its essence, the competition for\r\nthose 3 resources. The life-sustaining sources are the reason a radio station can\r\nkeep exist (on the air). A radio station needs broadcasting programs to fill the time\r\navailable broadcast. This research will study the radio broadcasting programs\r\n(type of content). To discover the competition level of broadcasting program\r\nbetween Geronimo radio and Swaragama radio, this research will use the\r\napplication of Niche theory. Niche theory is used to measure the media’s\r\ncompetition level by couting the size of its niche (niche breadt and niche overlap).\r\nThe result from the measurement, both niche breadth (NB) and niche overlap\r\n(NO), shown that there is competition of broadcasting programs between\r\nGeronimo radio and Swaragama radio. This statement indicated by public\r\ndiscussion volume’s NO (0,01), public discussion frequency’s NO (0,01),\r\nbroadcasting program volume’s based on type representation NO (0,001) and\r\nbroadcasting program volume’s NO (0,02) and frequencys’s based on time\r\nrepresentation NO (0,04). On the other hand, NB indicated that both radio have a\r\ndependency on several supporting resources. Geronimo radio is having generalist\r\ntrait on infotainment, music broadcasting programs and broadcasting program\r\nbased on type representation. while Swaragama radio is having generalist trait on\r\ninformation, news as well as public discussion broadcasting programs and\r\nbroadcasting program based on time representation.\r\nKeywords: Radio Competition, Broadcasting Program, Niche Theory, Niche\r\nBreadth, Niche Overlap"^^ . "2013-12-17" . . . . "UIN SUNAN KALIJAGA"^^ . . . "FAK. ISOSHUM, UIN SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 09730045"^^ . "ELOK FAILASUFAH"^^ . "NIM. 09730045 ELOK FAILASUFAH"^^ . . . . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Text)"^^ . . . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Text)"^^ . . . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "small.jpg"^^ . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . . "KOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama) (Other)"^^ . . . . . "HTML Summary of #9680 \n\nKOMPETISI STASIUN RADIO SWASTA DI YOGYAKARTA (Aplikasi Teori Niche Berdasarkan Program Siaran Radio Geronimo dan Radio Swaragama)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .