PENGARUH IKLAN HONDA ABSOLUT REVO VERSI “NIDJI” TERHADAP BRAND PERCEIVED QUALITY KONSUMEN (Survey pada Konsumen di Dealer Honda PT. Tunas Jaya Mekaramada Periode Bulan November 2011 – April 2012)

GUSTA AJI SUMARTONO , NIM. 08730095 (2012) PENGARUH IKLAN HONDA ABSOLUT REVO VERSI “NIDJI” TERHADAP BRAND PERCEIVED QUALITY KONSUMEN (Survey pada Konsumen di Dealer Honda PT. Tunas Jaya Mekaramada Periode Bulan November 2011 – April 2012). Skripsi thesis, PERPUSTAKAAN UIN SUNAN KALIJAGA.

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Abstract

The study, entitled "Effect of Ad Honda Absolute Revo Version" Nidji "Against Brand Consumer Perceived Quality (Survey on Consumers in PT Honda Dealer. Tunas Jaya Mekararmada Month Period November 2011 - April 2012) aims to discover how much influence advertising Honda Absolute Revo versions Nidji on Perceived Quality of Consumer Brand. The method used in this research is survey method explanative, the researchers wanted to clarify the relationship between two or more variables. While the tools used in the search for data was a questionnaire enclosed. Survey carried out by directly approaching the homes of respondents. While the population in this study were consumers of Honda dealer PT. Tunas Jaya Mekararmada the Honda Absolute Revo watch advertisements and buy products version Nidji month period November 2011 - April 2012. The results of this study is the formation of Perceived Quality Brand Consumer after seeing the ad Honda Absolute Revo versions Nidji influenced by the category of advertising is good in theory "Super A", that is simple, unexpected, persuasive, entertaining, relevant, and acceptable. From the research results can be summarized as follows, unknown product moment correlation coefficient between Honda Absolute Revo versions advertising Nidji (X) and perceived quality consumer brand (Y) of 0.663. Value sig. result of 0.000 <0.05 we can conclude there is a significant and positive relationship between advertising Honda Absolute Revo versions Nidji consumer perceived quality and brand at Honda dealer PT. Tunas Jaya Mekararmada month period November 2011 - April 2012. While the coefficient of determination (r ²) which is the sum effect of the variable X to variable Y is r ² = 0.439, it can be concluded that the strength of the effect of advertising Nidji Honda Absolute Revo versions of the brand perceived quality by consumers is 43.9%, while the remaining 56, 1% comes from the influence of other factors.

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