EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN (SURVEY PADA PESERTA PROGRAM PEMBINAAN PEMUDA PRODUKTIF DI PT. ANGKASAPURA I BANDARA ADISUTJIPTO YOGYAKARTA)

NURUL IMANIAR , NIM. 09730014 (2014) EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN (SURVEY PADA PESERTA PROGRAM PEMBINAAN PEMUDA PRODUKTIF DI PT. ANGKASAPURA I BANDARA ADISUTJIPTO YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

This research aims to know the magnitude of effectiveness program of Corporate Social Responsibilty to Corporate Image (survey at participant Program PembinaanPemudaProduktif in PT. AngkasaPura I BandaraAdisutjipto Yogyakarta that being measured from CSR variables and image.Expectedly the information obtained from this research can be used by companies as an input and materialas evaluation to measure the of the effectiveness program of Corporate Social Responsibilty to Corporate Image in PT. AngkasaPura I BandaraAdisutjipto Yogyakarta so that more can enhance the company image in the future.This study uses quantitative methods. Population in this study is all of them participant Program PembinaanPemudaProduktif PT. AngkasaPura I BandaraAdisutjipto Yogyakarta amount to 50people. As for the data analysis technique the researcher uses Korelasi Product Moment with SPSS 15.00 software.The result of Product Moment correlation between X variable program of Corporate Social Responsibilty of PT. AngkasaPura I BandaraAdisutjipto Yogyakarta with a variable Y is a positive image of PT. AngkasaPura I BandaraAdisutjipto Yogyakarta of 0,702. These value are applied to table a Correlation Coefficient and is at the level strong. Next to see level the effectiveness of program PembinaanPemudaProduktif can be seen trough the Scale Range that result in effective interval.

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