CORPORATE SOCIAL RESPONSIBILITY BIDANG PENDIDIKAN (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM VOCATIONAL TRAINING KRAKATAU STEEL)

ADELINTA PRISTIA DEFI , NIM. 10730005 (2014) CORPORATE SOCIAL RESPONSIBILITY BIDANG PENDIDIKAN (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM VOCATIONAL TRAINING KRAKATAU STEEL). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

The duty of Public Relations is to build the harmonious relationship with both the internal and external public company. One of the ways that can be used to build the relationship is by making the CSR Program. CSR or Corporate Social Responsibility is a program that aims to bring some benefits of the company’s existence around the communities. CSR Program which is conducted with the aim to make the prosperous communities certainly will give a positive effect for the company. In Indonesia, there was a rule about CSR Program, but many companies only made CSR Program to implement the rule without regard to the actual characteristics of CSR Program. CSR Program should be implemented continually. Education is the field which is the most widely used by companies in implementing CSR Program. Most of these programs are just giving an education scholarship to the university students and the achievement students. There were not many companies made educational training on CSR Program. Therefore, PT. Krakatau Steel (Persero) Tbk made educational training on CSR Program. That program is Vocational Training. The method used in this research was qualitative research method with the method of data validity with the triangulation source. The theory of social contract and corporate social responsibility are used. By Vocational Training, PT. Krakatau Steel (Persero) Tbk wants to give a scholarship to high school and vocational school graduates which are less able to participate in educational training for a year. During the training, the participants will be given the facilities that support the training. Those facilities are uniform, safety equipments, pocket money, and insurance. After graduating in training, the students will be distributed to various companies in Indonesia. CSR Program in PT Krakatau Steel (Persero) Tbk has been going on from 2009 until now.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Dra. Marfuah Sanityastuti, M. Si
Uncontrolled Keywords: Keywords : corporate social responsibility, continuity program and vocational training PT Krakatau Steel (Persero) Tbk.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 11 Jun 2014 10:10
Last Modified: 07 Jan 2016 14:11
URI: http://digilib.uin-suka.ac.id/id/eprint/12752

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