TWITTER SEBAGAI MEDIA ALTERNATIF INFORMASI PUBLIK (ANALISIS ISI TWITTER PADA @HUMASKABKLATEN PEMERINTAH KABUPATEN KLATEN PERIODE 1 JANUARI – 28 FEBUARI 2014)

DESI KURNIA WIDIASTUTI , NIM. 10730059 (2014) TWITTER SEBAGAI MEDIA ALTERNATIF INFORMASI PUBLIK (ANALISIS ISI TWITTER PADA @HUMASKABKLATEN PEMERINTAH KABUPATEN KLATEN PERIODE 1 JANUARI – 28 FEBUARI 2014). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

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Abstract

The study is titled "TWITTER AS ALTERNATIVE MEDIA of PUBLIC INFORMATION (Content Analysis On Twitter @humaskabklaten Government Klaten Period from January 1 until February 28 2014). The purpose of this study is to analyze and determine the content of a message on twitter @humaskabklaten Klaten regency government as public information. This prompted the Government also use twitter as an alternative media to obtain information for people. By using the twitter account, the Government will easily convey information such as socialization programs and policies, development success and other achievements in a particular agency. One of the Government's use of social media twitter as an alternative media to obtain information for the public is the Government of Klaten. For the literature review the authors first discuss the mass media ranging from understanding to kind of - kind of mass media, the second element of communication, will be discussed in depth in the message, the third will discuss the new media, social media last on twitter. In the research methodology, the method used is content analysis with a quantitative approach. The data used is documentation tweet from 1 January 2014 to 28 February 2014 at the timeline @humaskabklaten many as 93 tweets. Then the data will be inserted into the coding sheet by the coder. This study uses three units of analysis: the nature of the message, the visual news and feedback forms with categories in it. The results showed that the first unit of analysis is the nature of the message contained information messages 75%, 18% persuasive message, 7% coercive messages. In the second analysis unit is the visual word form of writing there are 78.5%, 0% in the form of images, 21.5% of writing and drawing. As for the third unit of analysis is the feedback contained 67.7% and 32.3% responded not be addressed.

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