JOHAN SAPUTRO , NIM. 10730062 (2014) PERENCANAAN EVENT MANAGEMENT FESTIVAL KESENIAN YOGYAKARTA SEBAGAI MEDIA KOMUNIKASI IDENTITAS YOGYAKARTA. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.
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Text ( PERENCANAAN EVENT MANAGEMENT FESTIVAL KESENIAN YOGYAKARTA SEBAGAI MEDIA KOMUNIKASI IDENTITAS YOGYAKARTA )
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Text ( PERENCANAAN EVENT MANAGEMENT FESTIVAL KESENIAN YOGYAKARTA SEBAGAI MEDIA KOMUNIKASI IDENTITAS YOGYAKARTA )
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Abstract
This research was motivated by the presence of negative views about planning events that occur in the event management of Yogyakarta Arts Festival (FKY). Yogyakarta Art Festival (FKY) is an arts and cultural events regularly held every year in Yogyakarta and has the intent and purpose as a medium of communication of identity and image of Yogyakarta. This study discusses the implementation of event management planning Yogyakarta Arts Festival (FKY). The purpose of this study was to describe the implementation of event management planning Yogyakarta Arts Festival (FKY) as a Media Communication Identity of Yogyakarta. The method used descriptive qualitative. Planning event management organization of Yogyakarta Arts Festival (FKY) discussed with event management planning model Goldbatt. The study found that the implementation of event management planning Yogyakarta Art Festival (FKY) through the planning stages ranging from research, design, planning, coordination, and evaluation. But, there are weaknesses in the implementation of event management planning Yogyakarta Arts Festival (FKY) the absence of strategic planning platform and also planning preparation period is very short.
Item Type: | Thesis (Skripsi) |
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Additional Information: | Pembimbing : Drs. Bono Setyo, M.Si |
Uncontrolled Keywords: | Keywords: planning, event management, Yogyakarta Arts Festival (FKY), Planning Stages |
Subjects: | Ilmu Komunikasi |
Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
Depositing User: | Miftahul Ulum [IT Staff] |
Date Deposited: | 23 Jul 2014 09:50 |
Last Modified: | 08 Jan 2016 10:18 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/13712 |
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