PENGARUH PELANGGARAN ETIKA PERIKLANAN PADA IKLAN AVIAN VERSI “AWAS CAT BASAH” TERHADAP PERSEPSI KHALAYAK (SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE, YOGYAKARTA)

LISTYANING RESTITIE , NIM. 10730050 (2014) PENGARUH PELANGGARAN ETIKA PERIKLANAN PADA IKLAN AVIAN VERSI “AWAS CAT BASAH” TERHADAP PERSEPSI KHALAYAK (SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE, YOGYAKARTA). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.

[img]
Preview
Text (PENGARUH PELANGGARAN ETIKA PERIKLANAN PADA IKLAN AVIAN VERSI “AWAS CAT BASAH” TERHADAP PERSEPSI KHALAYAK (SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE, YOGYAKARTA))
10730050_bab-i_iv-atau-v_daftar-pustaka.pdf

Download (1MB) | Preview
[img] Text (PENGARUH PELANGGARAN ETIKA PERIKLANAN PADA IKLAN AVIAN VERSI “AWAS CAT BASAH” TERHADAP PERSEPSI KHALAYAK (SURVEY PADA MASYARAKAT KELURAHAN PRENGGAN, KECAMATAN KOTAGEDE, YOGYAKARTA))
10730050_bab-ii_sampai_sebelum-bab-terakhir.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Indonesian advertising world began in line with economic growth also progressing. Increasingly fierce global competition requires marketers to think to get the best way to master and maintain its market share. Competition among the advertising industry did not escape becoming increasingly stringent. In its development, the appearance of the ads continue to be refined by combining art and technology while adding an element of persuasion into it. Gradually, manufacturers sometimes pay less attention to problems of moral and ethical values in the advertising process. This seemed to be ruled out simply in order to win the market competition. The situation is alarming, especially for the layman who does not have a background study of advertising as public Prenggan Village, District Kotagede Yogyakarta who see the commercials advertising Avian problematic one version of "Awas Cat Basah" perceived as something ordinary. Seeing this kind of situation, researchers found the problem: "how much influence advertising ethics violations on Avian ad version of" Awas Cat Basah" to public perception in the community Prenggan Village, District Kotagede, Yogyakarta?". The method used in this study is the number of survey respondents, 97 respondents sex between 18 and 60 years old with a minimum education level Junior high school. Analysis of the data in this study, conducted using SPSS version 17. Testing normality obtained Asymp .380 and .509 Sig > ½ α (0.025) then said to be normal. While the value of the variable correlation is 0.379, and the coefficient of determination in this study was 0.144. Figures show that the proficiency level of ethics violations advertising effect of 13.5% against the rest audience's perception, is 86.5% influenced by other factors not examined in this study.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing : Rama Kertamukti, M. Sn
Uncontrolled Keywords: Keywords: Avian, perception, problematic
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 08 Dec 2014 15:52
Last Modified: 08 Jan 2016 10:36
URI: http://digilib.uin-suka.ac.id/id/eprint/15042

Share this knowledge with your friends :

Actions (login required)

View Item View Item
Chat Kak Imum