STRATEGI PEMASARAN DI PERPUSTAKAAN BALAI PELESTARIAN NILAI BUDAYA (BPNB) YOGYAKARTA

AYU RATNA WULANDARI, NIM. 10140106 (2015) STRATEGI PEMASARAN DI PERPUSTAKAAN BALAI PELESTARIAN NILAI BUDAYA (BPNB) YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The research in library field, especially which related to marketing strategy using 7P Product, Promotion, Price, Place, People, Process, and Physical Evidencemodels still rarely done especally in special library. Therefore, the research in library field is really inportant as the knowledge and techaology information grow rapidly.. This study aimS to determine a marketing strategy that has been done by the library Balai Pelestarian Nilai Budaya (BPNB) Yogyakarta. However, users or visitors is still small. This study conducted on 12 may 2014-12 august 2014 by using interviews and descriptive analysis using qualitative methods approach. This research is a study using informants, namely the library staff derve users, the user and the head of 3 (three) people. Data was collected through interviews, observation and documentation. In this study, the resesrcher look the main informant to be interviewed by chellphone. The collected data was reprocessed using data collection, data reduction, data presentation and conclusion to know the results of the research. While the validity of test data uses triangulation source. The results of this research is the utilitization of 7P Product, Promotion, Price, Place, People, Process, and Physical Evidence in the Balai Pelestarian Nilai Budaya (BPNB) Yogyakartausing model in market marketing. Marketing strategies in Balai Pelestarian Nilai Budaya (BPNB) Yogyakartalibrary, has several aims to that is attract more users to decrease the existence of products or services and also to improve the user library to visit the Balai Pelestarian Nilai Budaya (BPNB) Yogyakarta library.

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