PENGARUH BROSUR TERHADAP MINAT BELI KONSUMEN (SURVEY PADA KONSUMEN CREPES DI “VILLA CREPES” YOGYAKARTA)

UMRIATUNFITRIANA, NIM. 09730042 (2015) PENGARUH BROSUR TERHADAP MINAT BELI KONSUMEN (SURVEY PADA KONSUMEN CREPES DI “VILLA CREPES” YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

Brochure is a leaflet that includes in below the line advertisement. Yet, entrepreneurs and businessmen still use brochure in marketing process because they argue that it still helps them to promote their products. Using the brochure, information of product directly can be delivered by consumers. Therefore, the researcher intends to study how the effect of spread brochure to consumers. So, this study is entitled “Effect of Brochure to Buying Interest of Consumer” (Survey to Consumer of Crepes in “Villa Crepes” Yogyakarta). This study uses quantitave data collection method as a basic of explanatory research method by using survey method to consumers of Villa Crepes in which the researcher spreads questioners to 99 consumers of Villa Crepes. Then, the researcher analyzes them using SPSS Version 17. The spread brochures by Villa Crepes exactly make consumers easy to know information about Villa Crepes. Consumers can see some offered menus by Villa Crepes because they read the brochure until it makes consumers interested to by the menus. Score of significance is <0,05 so Ho is refused. Therefore, it can be concluded that the spread brochure has effect in getting buying interest of consumer in Villa Crepes Yogyakarta.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Drs. SiantariRihartono, M.Si
Uncontrolled Keywords: brochure, buying interest, Villa Crepes Yogyakarta
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: H. Zaenal Arifin, S.Sos.I., S.IPI.
Date Deposited: 09 Apr 2015 09:15
Last Modified: 09 Apr 2015 09:15
URI: http://digilib.uin-suka.ac.id/id/eprint/15608

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