KONSTRUKSI SOSIAL ATAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PLN (PERSERO) AREA YOGYAKARTA (DEKSRIPTIF KUALITATIF PROGRAM DESA MANDIRI DI DESA KEPUHAN, ARGOREJO, SEDAYU, BANTUL)

CHUSNIYATUL MUNAWAROH, NIM. 11730055 (2015) KONSTRUKSI SOSIAL ATAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PLN (PERSERO) AREA YOGYAKARTA (DEKSRIPTIF KUALITATIF PROGRAM DESA MANDIRI DI DESA KEPUHAN, ARGOREJO, SEDAYU, BANTUL). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

PT PLN (Persero) Area of Yogyakarta is a company engaged in electrical services in Yogyakarta, PLN can not stand alone without the support of the local community. Therefore PLN implement CSR as one of concern for the company to the public and external communications conducted by the Public Relations and Community Development Partnership Program in Kepuhan Argorejo, Sedayu. CSR entered into Kepuhan not an instant process can be directly received by the public, but requires a process. The process receipt of CSR in Kepuhan through social construction phase, given that CSR can create an awareness within the community in order to both maintain CSR provided and assets of the company. CSR receipt well in society is a construction of the company to the community, and the community it self are constructing CSR. The methods of this study was descriptive qualitative . These results indicate that the process of social construction that is formed in the CSR that in working on the Public Relations and Community Development Partnership Program in Kepuhan through three stages, namely externalization, objectivation, and internalization. Not only the social construction phases can be formed only through CSR in Kepuhan, but elements of CSR in Kepuhan namely people, profit and planet is also important to get the spotlight. All elements of the social construction succeed because good way of communication of the company and the community.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Dra.Marfuah Sri S, M.Si
Uncontrolled Keywords: Social Construction, CSR, PT PLN (Persero) Area of Yogyakarta.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: H. Zaenal Arifin, S.Sos.I., S.IPI.
Date Deposited: 14 Apr 2015 09:27
Last Modified: 14 Apr 2015 09:27
URI: http://digilib.uin-suka.ac.id/id/eprint/15707

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