PENGGUNAAN ISU AGAMA OLEH PARTAI HANURA DALAM IKLAN POLITIK DI TELEVISI EDISI RAMADHAN 1434 H/2013

DITRI JUWITA FUNDIK, NIM. 10540015 (2015) PENGGUNAAN ISU AGAMA OLEH PARTAI HANURA DALAM IKLAN POLITIK DI TELEVISI EDISI RAMADHAN 1434 H/2013. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims at finding the way in which the Hanura Party used political advertisement during Ramadhan 1434/2013. This research uses semiotic analysis, i.e. a model of media analysis method proposed by Ferdinand de Saussure and Roland Barthes which focuses its analysis on the sign. The researcher collected the data through observation and documentation from television media and related videos that have been recorded. In addition, the researcher also conducted interviews with two Hanura figures, namely Damanuri who is the administrator of DPD Hanura Party in Yogyakarta, and The Chairman of Hanura Party, General (Ret) Dr. H. Wiranto. viii The result of the study shows that there is a practice of using religious issues (instrumentalization of religion) found in by Hanura Party as a political imagery in political advertising Ramadan Edition 1434/2013 which aimed to gain public sympathizers. It was the main motivation of Hanura Party to advertise on television. In order to direct public opinion that Hanura is a party which is clean, humanist and possess a high tolerance towards members of religious community, Hanura Party served some atributes of religion and the Islamic values. However, the efforts of Hanura gave no significant impact on the legislative election of 2014 since people are increasingly intelligent in choosing and not easily fooled by a huge number of political imagery conducted before the democratic party, general elections of 2014 on 9 April. The Hanura party should be satisfied with the result of general election which is 5,26 %. That number causes the duet of Win-HT ended up in the exchange of president and vice president candidate of Indonesia 2014.

Item Type: Thesis (Skripsi)
Additional Information: Dr. Phil. Al Makin, M.A.
Uncontrolled Keywords: Religion, politic,
Subjects: Sosiologi Agama
Divisions: Fakultas Ushuludin dan Pemikiran Islam > Sosiologi Agama (S1)
Depositing User: H. Zaenal Arifin, S.Sos.I., S.IPI.
Date Deposited: 06 May 2015 10:31
Last Modified: 06 May 2015 10:31
URI: http://digilib.uin-suka.ac.id/id/eprint/15991

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