TRI HARTANTO, NIM. 11730059 (2015) AKTIVITAS MARKETING PUBLIC RELATIONS PADA COKELAT NDALEM (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (AKTIVITAS MARKETING PUBLIC RELATIONS PADA COKELAT NDALEM (STUDI DESKRIPTIF KUALITATIF DALAM MENGANGKAT KEBUDAYAAN YOGYAKARTA))
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Abstract
This study is entitled Marketing Public Relations Activity in Cokelat nDalem (Descriptive Qualitative Study in Presenting the Culture of Yogyakarta). This study is aimed to analyze the implementation of Marketing Public Relations activity done by Cokelat nDalem in presenting the culture of Yogyakarta. The approach that the researcher used in this study is descriptive qualitative. Interview, observation and documentation are techniques that are used to collect the data. The data are analyzed using Miles and Huberman model. Triangulation is used to validate the source and the data. The result of the data analysis shows that Cokelat nDalem presents the culture of Yogyakarta in the marketing public relations activity in seven ways. The activities are publications, events, sponsorship, news, public service activities, speeches and identity media. The local culture of Yogyakarta is always presented in each of the activity. It is not only the company and the product that is introduced by Cokelat nDalem, but also the culture of Yogyakarta.
Item Type: | Thesis (Skripsi) |
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Additional Information: | Fatma Dian Pratiwi, M. Si |
Uncontrolled Keywords: | Key Words :Marketing Public Relations, Culture of Yogyakarta, Cokelat nDal |
Subjects: | Ilmu Komunikasi |
Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
Depositing User: | Miftahul Ulum [IT Staff] |
Date Deposited: | 10 Aug 2015 09:41 |
Last Modified: | 10 Aug 2015 09:41 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/16716 |
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