PENGARUH MOBILE ADVERTISING TERHADAP PENINGKATAN BRAND IMAGE KLIEN (SURVEI PADA PENGGUNA BBM ANDROID DI KALANGAN MAHASISWA PRODI ILMU KOMUNIKASI FISHUM UIN SUNAN KALIJAGA YOGYAKARTA)

AJAR WIJAKSONO, NIM. 08730003 (2015) PENGARUH MOBILE ADVERTISING TERHADAP PENINGKATAN BRAND IMAGE KLIEN (SURVEI PADA PENGGUNA BBM ANDROID DI KALANGAN MAHASISWA PRODI ILMU KOMUNIKASI FISHUM UIN SUNAN KALIJAGA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The purpose of this research is to investigate the influence of mobile advertising towards the increase of client’s brand image by conducting a survey to BBM for Android users among University students of Social and Humanities Science Faculty of UIN Sunan Kalijaga. The hypothesis of the research is that the there is an influence of mobile advertising and the increase of client’s brand image among University students of Social and Humanities Science Faculty of UIN Sunan Kalijaga The result of the normality test showed that the result was stated normal and the result of linear test showed the value of sig linear of 0,024 and was 0,077 smaller than 0,10. The deviation value was 0,167 smaller than 0,10. Therefore, it can be concluded that the relation of the two variables was linear. The result of simple linear regression was R square with 0,368 values. That result suggests that the influence of mobile advertising towards clients’ brand image was 36,8 %, meanwhile the rest 63,2 % was influenced by other factors.

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