PENGARUH IKLAN PEMILU TERHADAP MINAT PEMILIH PEMULA (STUDI KUANTITATIF PADA PEMILU LEGISLATIF TAHUN 2014 PADA IKLAN TV VERSI “GENERASI CERDAS” DI DESA WIDARAPAYUNG WETAN KEC. BINANGUN KAB. CILACAP)

MIFTACHUL MUFID, NIM. 08730088 (2015) PENGARUH IKLAN PEMILU TERHADAP MINAT PEMILIH PEMULA (STUDI KUANTITATIF PADA PEMILU LEGISLATIF TAHUN 2014 PADA IKLAN TV VERSI “GENERASI CERDAS” DI DESA WIDARAPAYUNG WETAN KEC. BINANGUN KAB. CILACAP). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

EFFECT OF ADVERTISING ON ELECTION for BEGINNER VOTERS INTEREST ( Quantitative Studies in the 2014 legislative elections on TV ads of " Generasi Cerdas" version in the Widarapayung Wetan village Binangun sub-district Cilacap district ) Since independence , the Election have been held many times in Indonesia. Since then, elections have produced some of the leaders and representatives . Later in the democratic era marked by the holding of direct elections in which the Indonesian people directly involved as voters , appear wide range of phenomena in society when facing elections . That phenomenon , among others, the emergence of a movement called white group (abstentions). White or abstentions group is referred to as the boycott movement against the elections which took place in Indonesia . Abstentions itself is often interpreted as a conscious movement to abstain from voting . This movement arose because of dissatisfaction with the condition of the government. KPU ( General Election Commission ) as the party designated to be responsible for the organization of elections , including the success of the election initiative to create a variety of strategies to increase the number of participants of voters at elections held . One of the efforts of the Commission in the legislative elections in 2014 is to make advertising in the mass media dissemination TV with the theme " Generasi Cerdas" . This ad is targeting first-time voters are first time voters become voters in the election in Indonesia . This study will be conducted using AIDDA communication theory as grand theory and using quantitative descriptive study . In this empirically used a simple linear regression analysis techniques and using a Likert scale in the enclosed questionnaire .

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