PELANGGARAN ETIKA PERIKLANAN PADA IKLAN MEDIA CETAK (ANALISIS ISI PELANGGARAN ETIKA PARIWARA INDONESIA TERHADAP IKLAN KOMERSIAL PADA SURAT KABAR HARIAN TRIBUN JOGJA PERIODE 1 MARET – 31 MARET 2015)

MUHAMMAD IRHAS, NIM. 11730128 (2015) PELANGGARAN ETIKA PERIKLANAN PADA IKLAN MEDIA CETAK (ANALISIS ISI PELANGGARAN ETIKA PARIWARA INDONESIA TERHADAP IKLAN KOMERSIAL PADA SURAT KABAR HARIAN TRIBUN JOGJA PERIODE 1 MARET – 31 MARET 2015). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

At present, the human can not escape from ads activity. The promoting products and services have a regulation to organize advertising process in Indonesia named “Etika Pariwara Indonesia” as a reference of promoting products and services on mass media. A lot of advertiser promote their products and services on the mass media, but part of them doesn’t respect the Etika Pariwara Indonesia. in fact, the ads published on the mass media specially published on a regional mass media. According to above, researcher take a advertising problem that it was happened on the mass media is tittled “Pelanggaran Etika Pariwara Indonesia terhadap Iklan Komersial pada Surat Kabar Harian Tribun Jogja Periode 1 Maret – 31 Maret 2015”. This type of research is content analysis used description method. Type of data is commercial ads, was taken from regional newspaper Tribun Jogja periode 1st March – 31st March 2015 many as 159 commercial ads. The result showed that commercial ads mostly break the Etika Pariwara Indonesia is used superlative words many as 14 ads with percentation 42.42% from all the commercial ads violation. The type of products who break the Etika Pariwara Indonesia is retail product with percentation 42.42% from all commercial ads violation. Beside that, the product type of retail mostly break the Etika Pariwara Indonesia is used superlative words with percentation 10.71% from all type product of retail.

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