PRINSIP PERANCANGAN PESAN PERSUASIF PADA PARTISIPASI COMMUNITY DEVELOPMENT (STUDI DESKRIPTIF KUALITATIF PERSUADER PADA KEGIATAN ANGGOTA SANGGAR BATIK JENGGOLO YOGYAKARTA)

ANINDYA SEPTIANA ARFIANI, NIM. 11730133 (2015) PRINSIP PERANCANGAN PESAN PERSUASIF PADA PARTISIPASI COMMUNITY DEVELOPMENT (STUDI DESKRIPTIF KUALITATIF PERSUADER PADA KEGIATAN ANGGOTA SANGGAR BATIK JENGGOLO YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Batik is one of the cultural comodities here in Yogyakarta. It is also a tractive power for domestic and foreign tourists. Nowadays, its existance is wellrecognized by all Indonesian as well as foreigners. This condition is used by the people of Yogyakarta to make a business. This business can not run well unless the government takes a part. It can be conducted through elaborating the creativity of the people and what the region’s got. Tien Suhartini cooperates with the government making a “sanggar batik” after seeing the creativity from the Golo people. The elaborating program needs good persuders to atrract the Golo people to take part and become a member of the program so that the program will run well and able to achieve the goals. This research discusses how a persuader design a message to persuade the Golo people so that the program can be more developed, independent, and sustainable. The researcher uses qualitative descriptive method to describe persuasive and supportive factors and also messages which consist of the contain, the structure, and the format to be as one unity. This unity is hoped to be a simple one but able to deliver the core of the messages. With implementing the persuasive communication theory, this research is hoped to be a reference for the persuaders who will do that persuading activity so that the goals can be achieved especially to elaborate the people.

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