HUBUNGAN ANTARA PERSEPSI TERHADAP IKLAN PRODUK SMARTPHONE DENGAN KEPUASAN KONSUMEN PENGGUNA SMARTPHONE

RENGGANIS PUSPITORINI, NIM. 11710012 (2016) HUBUNGAN ANTARA PERSEPSI TERHADAP IKLAN PRODUK SMARTPHONE DENGAN KEPUASAN KONSUMEN PENGGUNA SMARTPHONE. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the relationship between perceptions of advertisement with smartphone customer satisfaction. Hypothesis of the study is there is positive relationship between the perceptions of smartphone product advertisement with smartphone users satisfaction. Subjects in this study are 138 male and female undergraduate student smartphone users. The study use incidental sampling technique. This research uses quantitative methods. Data collection tool used in this study is the satisfaction scale and the scale of perception of the ads created by researcher. Data analysis using correlation techniques of Product Moment with SPSS 16.00 for Windows The results of this study indicate that there is no positive relationship between perceptions of advertisement with smartphone user satisfaction. This is indicated by the correlation coefficient (r) of -0.071 and p = 0.203 (p> 0.05). Thus, hypothesis of this research is rejected.

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