ANALISIS PESAN PERSUASIF E-WOM SOSIAL MEDIA (Studi Deskriptif Pesan Persuasif Akun @dgejrot pada Konsumen di Instagram Periode Juni-September 2015)

IIN WAHYUNI, NIM. 11730112 (2015) ANALISIS PESAN PERSUASIF E-WOM SOSIAL MEDIA (Studi Deskriptif Pesan Persuasif Akun @dgejrot pada Konsumen di Instagram Periode Juni-September 2015). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Social media currently have the function not only to communicate, but could also be use for marketing. Social media can be a container for the consumer to find information about a company or product sold. Consumers who feel the satisfaction of product consumed will write positive things from the product and upload on account of social media, as well as the opposite (electronic word-of-mouth communication). Terms of the program done by the consumer D'Gejrot Kemek’s. D'Gejrot Kemek’s consumers often upload photos or comments on Social Media Instagram, so is able to increase by 50% the number of consumers who come. Some of these comments are certainly persuasive. However, often found a message that is not persuasive, even not relate to D'Gejrot Kemek. This research is Qualitative research with the method of analysis of content. This method is use to describe the contents of the upload consumers through persuasive Instagram period June-September 2015. This persuasive messages to describe based on the terms and structure of persuasive messages. Conclusion of this research explain that the messages which uploaded on Instagram contain positive persuasive messages by using the structure of the message one side. Keywords: EWOM, social media, content of analysis.

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