PENGARUH KEMUDAHAN, MANFAAT, KEAMANAN DAN PRIVASI KECUKUPAN INFORMASI DAN KESENANGAN BERTRANSAKSI TERHADAP KEPUTUSAN MENGGUNAKAN E- MONEYPADA BUS TRANS JOGJA

ZAINUL HASAN QUTHBI, NIM. 12390013 (2016) PENGARUH KEMUDAHAN, MANFAAT, KEAMANAN DAN PRIVASI KECUKUPAN INFORMASI DAN KESENANGAN BERTRANSAKSI TERHADAP KEPUTUSAN MENGGUNAKAN E- MONEYPADA BUS TRANS JOGJA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to examine the factors that affect the decision in using emoney services by using multiple linear regression. This research was conducted in bus trans Jogja using the survey method. This study gained respondents were 96 peoples use e-money. Researches use the software SPSS 19 to examine the research data. The results of analysis for this model shows that the ease of use, benefit, the adequacy of information and pleasure transaction to visit positive and significant effect on the decision using e-money. Variable security and private not significant effect on the decision using e-money. The implication of thus study is expected to help the business sector banks to pay attention to the factors that effect the decision of use e-money.

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