PENGARUH IKLAN DI FACEBOOK TERHADAP KEPUTUSAN PENGGUNAAN JASA (SURVEY PADA KONSUMEN OPREK GADGET DJ SHOP)

RIZKI MIRA NURHAYATI, NIM. 10730021 (2016) PENGARUH IKLAN DI FACEBOOK TERHADAP KEPUTUSAN PENGGUNAAN JASA (SURVEY PADA KONSUMEN OPREK GADGET DJ SHOP). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Advertising development is currently very rapid and more creative. Making ads now not only through the print media, but can be done on the internet social media. Advertising on social media becomes an effective ad because it can support services in order to sell quickly. Social media can be used to advertise one of them is facebook. Facebook is a social media who first attended in 2004. Facebook support group features so that the users can use it to advertise or sociable with other users. One of these services ads oprekgadget DJ Shop are already advertising since 2014. The number of requests currently making a gadget features DJ Shop bring business opportunities to advertise on social media facebook. As a sample of this research is that consumers already use the services oprek DJ Shop for seeing the ads on facebook. In this study, samples were obtained by 62 respondents. Methods of data collection by using a survey questionnaire. Data processing techniques used are data processing with SPSS version 16 and using a Likert scale questionnaire. This study aims to determine the influence of advertising on facebook on consumer purchasing decisions on services oprek gadget DJ Shop. In addition, the results of this study are expected to provide a picture of the influence of advertising on facebook on consumer purchasing decisions on services oprek gadget DJ Shop. The results with SPSS 16 showed that there is influence between ad on facebook on consumer purchasing decisions indicated by the value or significance probability is 0.007 less than 0.05 in accordance with the criteria that Ha Ho accepted and rejected. The influence of advertising on facebook on consumer purchasing decisions amounted to 35.3%. Advertising done by DJ Shop can be considered successful in introducing services to consumers. But the DJ Shop constantly need to improve the quality of ads with advertising on other social media.

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