PERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL (ANALISIS ISI TIMELINE AKUN FANPAGE RIDWAN KAMIL PERIODE DESEMBER 2015)

ZAMIATUL LAELLY, NIM. 11730093 (2016) PERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL (ANALISIS ISI TIMELINE AKUN FANPAGE RIDWAN KAMIL PERIODE DESEMBER 2015). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to determine the personal branding is built by Ridwan Kamil, and the dominant personal branding featured in a post on account Fanpage Ridwan Kamil period December 2015. The population of this study is to mail a timeline Fanpage account Ridwan Kamil in December 2015 period were 63 submissions, and the sample used is the whole of the population. Methods of data collection using screen capture documentation of items on the timeline Fanpage account Ridwan Kamil, and by doing research literature obtained from books, internet, coding sheet, and other studies are considered to be relevant. The analysis result obtained is, items on the timeline Ridwan Kamil Fanpage account during the period of December 2015 which consists of 63 items, as many as 53 items reflect personal branding by taking the size of the theory of the formation of the concept of personal branding eight by Peter Montoya. Of the 53 such items, can be specified in 18 submissions or 33.96% including specialization category, 10 posts or 18.86% including the leadership category, 12 items or 22.64% including personality category, two submissions or 3.77% including category difference, 3 submissions or 5.66% are seen, two submissions or 3.77% excluding the category of unity, 3 submissions or 5.66% excluding the category of firmness, and 3 shipment or 5.66% including goodwill category. Meanwhile, personal branding is the most dominant emerging personal branding specialization category that gets the acquisition frequency of 18 items or 33.96%.

Item Type: Thesis (Skripsi)
Additional Information: Dra. Hj. Marfuah Sri Sanityastuti, M.Si.
Uncontrolled Keywords: Ridwan Kamil, Personal Branding, Communications New Media, Facebook, Fanpage
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 19 Apr 2016 07:55
Last Modified: 19 Apr 2016 07:55
URI: http://digilib.uin-suka.ac.id/id/eprint/20151

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