PENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL TERHADAP PENYEBARAN INFORMASI KESEHATAN (ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER)

ESTIKOMAH, NIM. 11730139 (2016) PENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL TERHADAP PENYEBARAN INFORMASI KESEHATAN (ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

[img]
Preview
Text (PENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL TERHADAP PENYEBARAN INFORMASI KESEHATAN (ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER))
11730139_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

Download (3MB) | Preview
[img] Text (PENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL TERHADAP PENYEBARAN INFORMASI KESEHATAN (ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER))
11730139_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
Restricted to Registered users only

Download (1MB)

Abstract

The purpose of this study is to determine whether there is a positive relationship between the intention of using social media and health information dissemination to the followers of @blogdokter account. This study uses descriptive quantitative research methods with survey explanative model. Data collection technique that is used in this study questionnaire. For data analysis techniques, researcher uses simple linear regression analysis. Before the existance of social media, to obtain health information, someone has to hold a meeting face to face with the people who are competent, like medical experts or doctors. However, after the advent of social media, many people started to use its role to disseminate informaiton about health. Such as one conducted by Doctor Made, in his Twitter account, @blogdokter. An account with the number of followers more than one million users is quite active in providing health information. However, the number of followers does not indicate the intention of the use of an account. Based on the test results and data analysis that has been done, it can be concluded that the intention of using social media has a significant influence on the dissemination of health information at @blogdokter followers Twitter account, that is equal to 48.8%. While the remaining 51.2% is influenced by other factors that not examined in this study. The analysis from this study results that hypothesis "there is a positive relationship between the intention of using social media and health information dissemination to the followers of @blogdokter account" is acceptable.

Item Type: Thesis (Skripsi)
Additional Information: Mokhamad Mahfud, S. Sos. I., M.Si.
Uncontrolled Keywords: disseminate information, health communication, twitter, quantitative research.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 19 Apr 2016 07:58
Last Modified: 19 Apr 2016 07:58
URI: http://digilib.uin-suka.ac.id/id/eprint/20153

Share this knowledge with your friends :

Actions (login required)

View Item View Item
Chat Kak Imum