MOHAMMAD ADHIN NUGROHO, NIM. 10730052 (2016) PERAN HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 DALAM MEMULIHKAN CITRA PERUSAHAAN (STUDI KASUS PERISTIWA KECELAKAAN DI PERLINTASAN KERETA API 732, TEGALYOSO, BANYURADEN, GAMPING, SLEMAN TAHUN 2014). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
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Text (PERAN HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 DALAM MEMULIHKAN CITRA PERUSAHAAN (STUDI KASUS PERISTIWA KECELAKAAN DI PERLINTASAN KERETA API 732, TEGALYOSO, BANYURADEN, GAMPING, SLEMAN TAHUN 2014))
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Text (PERAN HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 DALAM MEMULIHKAN CITRA PERUSAHAAN (STUDI KASUS PERISTIWA KECELAKAAN DI PERLINTASAN KERETA API 732, TEGALYOSO, BANYURADEN, GAMPING, SLEMAN TAHUN 2014))
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Abstract
Research was conducted to describe the form of rules by public relations PT. Kereta Api Indonesia Operation Area 6 in building the image of the corporation after accident at railway 732 Gamping, Yogyakarta. Many people has bad persepsion to PT. Kereta Api Indonesia after this accident, especially for victim’s familys. This research uses a qualitative whit a type of case study method. The subject of this research is the public relations division of PT. Kereta Api Indonesia Operation Area 6. While the object of research is the role publick relation division to build the image of PT. Kereta Api Indonesia Operation Area 6. Informan research selected purposively. Data colected trough a literature study, documentation, obsrervation and depth interview. Methods of data analysis using the analysis matching dominant patern (patern maching). Checking the accuracy of the data using triangulation techniques Result of the research shows that public relation PT. Kereta Api Indonesia Operation Area 6 used fourth category according to the concept of role Dozier and Broom, which is as expert advisors (expert prescriber), a facilitator of comunication, problem solving process facilitator, and comunications technician.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Rika Lusri Virga, S. IP, M.A. |
| Uncontrolled Keywords: | The role of Public Relations, Public Relations, Corporation Image |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Miftahul Ulum [IT Staff] |
| Date Deposited: | 02 Aug 2016 08:03 |
| Last Modified: | 02 Aug 2016 08:03 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/21261 |
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