PENGARUH AKUN INSTAGRAM JAVAFOODIE TERHADAP MINAT BELI KONSUMEN (ANALISIS REGRESI SEDERHANA PADA PENGUNJUNG STUDIO KOPI DI YOGYAKARTA)

AHMAD MAKHIN, NIM. 11730023 (2016) PENGARUH AKUN INSTAGRAM JAVAFOODIE TERHADAP MINAT BELI KONSUMEN (ANALISIS REGRESI SEDERHANA PADA PENGUNJUNG STUDIO KOPI DI YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The purpose of this research is to know the effect of social media for consumptive achievement at Studio Kopi. The method used in this research is description qualitative method. This research use interview and observation as the technique of gathering data. Researcher is interview on Studio Kopi in gathering data and use observation technique on java foodie instagram account Java foodie is one of social media that intense to visit by culinary, especially on instagram. The main theme java foodie is always on air or update about the menu food in jogja. The table on instagram showed that there are more than 45 K followers in Java foodie instagram account. For many things that share by Java foodie, there is a special place in jogja which serve unique menu, it is Studio Kopi. Main menu from Studio Kopi are cappuccino, Americano, and famous red velvet cake.. The result show that social media especially instagram has effect to increase the human consumptive achievement, there are fulfilled the effective message and emotional message method. There is more efficient in time, place and money. Human will be fast to get information about menu on Studio kopi, so people feel exited. And it will make increasing the consumptive achievement at studio kopi

Item Type: Thesis (Skripsi)
Additional Information: Dra. Hj Marfuah Sri Sanityastuti, M.Si
Uncontrolled Keywords: Studio Kopi, Javafoodie, Instagram
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 02 Aug 2016 08:14
Last Modified: 02 Aug 2016 08:14
URI: http://digilib.uin-suka.ac.id/id/eprint/21264

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