PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUTUSAN MEMBELI BATU AKIK (SURVEY PADA PEMBELI BATU AKIK DI SKYLIGHT PLAZA MAGELANG)

HARRY PURNOMO AJI, NIM. 11730044 (2016) PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEPUTUSAN MEMBELI BATU AKIK (SURVEY PADA PEMBELI BATU AKIK DI SKYLIGHT PLAZA MAGELANG). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Gemstone is a stone which has its own uniqueness. Atfist the stone is popular amongst older people but now the younger generation likes it too. In Indonesia, gemstone has been discovered since a long time ago, although it's only recently that the stone has become famous . This has been proven by the profit and the ridiculous price of the gemstone. In this research this time I will study the effect of interpersonal communication the decision of buying gemstone, the survey will be taken place on Skylight Magelang market. According to the survey on that market interpersonal communication has only little effect on the decision of buying gemstone, this may caused by personal communication is more effective to persuade the people. In this research the result is that interpersonal communication does not have a large impact on the decision of buying gemstone. According to independent variable or interpersonal communication R Square is 0,026 this shows that independent variable or interpersonal communication has only contributes 2,6% against dependant variable or the decision of buying, while the other 97,4% is affected by other variable.

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