POLA PENGGUNAAN INSTAGRAM DALAM MENGUNGGAH KONTEN PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DI DAERAH ISTIMEWA YOGYAKARTA)

IRHAS BADRUZAMAN, NIM. 11730086 (2016) POLA PENGGUNAAN INSTAGRAM DALAM MENGUNGGAH KONTEN PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DI DAERAH ISTIMEWA YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The use of social media has been a very massive in all walks of life in Indonesia. Instagram as one of the social media based on a photograph also be the one option to be active in the virtual world. Some of the innovation shown in order to attract the user to use it. One innovation is the hashtag that is able to collect some of the content into a single unit. Ease hashtag began to boom and is used by many people not only as a collector content but also as up-branding the content to be famous. One of the users is the public relations. Related hashtag usage patterns, several users possessed distinctive patterns including public relations. Instagram hashtag usage patterns in the public relations there are several kinds of intensity of use, the types being used and ways of making the idea of hashtags. Some of them has the distinction of using the hashtag than people in other professions. This research will use descriptive qualitative method to analyze deeper the hashtag pattern of hashtag usage from public relations thought the deep interview and observation in the Instagram.

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