ANALISIS RESEPSI BUDAYA POPULER KOREA DI KOMUNITAS DANCE COVER (STUDI PADA ETERNAL JEWEL DANCE COMMUNITY YOGYAKARTA)

CAHYA TUNSHORIN, NIM. 12730039 (2016) ANALISIS RESEPSI BUDAYA POPULER KOREA DI KOMUNITAS DANCE COVER (STUDI PADA ETERNAL JEWEL DANCE COMMUNITY YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Korean Popular Culture (K-POP) comes to Indonesia in various mass media. It was aired by entertain programs such us dance, music, series, and fashion. Indonesian audiens as active audiens produce various meaning of the mass medias programs. That makes so many K-POP fans community was created and adopt the popular culture that given by K-POP. K-POP as new culture comes in the middle of Indonesian culture and thats also depend to the audiens it self. The audiens can give various meaning to the K-POP and adopt it to their daily live. This research was aimed to describe audiens reception of Korean Popular Culture (K-POP). This research using reception analysis Stuart Hall’s encoding-decoding. The type of the study was qualitative and focusing to the decoding of audiens from preception, thought, and interpretation. The data obtainable from in-dept interview with the Eternal Jewel Dance Community as informant of this research that consistant in K-POP. The informant was divided into three meaning positions these are Dominant Reading, Negotiated Reading, and Oppositional Reading. The result of this study showed that in some conditions the informant belong to negotiated reading and opposional reading. Age, gender, education, and experience also influence the way informant give the meaning. Such as the male informant that don’t agree about some man that adopt Korean girlband fashion. Different from the female informant that agree about it. But there is other female informant who don’t agree about it, from researcher analysis it happen because of the the different of education and experience that more than the other.

Item Type: Thesis (Skripsi)
Additional Information: Fatma Dian Pratiwi, S. Sos M. Si
Uncontrolled Keywords: Reception Analysis, Decoding, Korean Popular Culture (K-POP).
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 02 Aug 2016 09:00
Last Modified: 02 Aug 2016 09:00
URI: http://digilib.uin-suka.ac.id/id/eprint/21274

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