IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG” (STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TENGAH)

FINA FAUZIYAH, NIM. 12730043 (2016) IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG” (STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TENGAH). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG” (STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TENGAH)) 12730043_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (1MB) | Preview
	Text (IMPLEMENTASI BRAND IDENTITY “JATENG GAYENG” (STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TENGAH)) 12730043_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (1MB)

Abstract

Brand identity is one of many aspects on brand management and can be used to maintain region’s branding. This research aims to describe the brand identity of city branding “Jateng Gayeng” using Kapferer’s Brand Identity Prism and how the implementation of this identity on culture and tourism’s promotional activities in Central Java Culture and Tourism especially on Marketing Section. This research uses qualitative method. The data was collected using indepth interview, observation, and documentation. To check the validity of the data, the researcher uses a triangulation of source. The process of collecting data was done by two steps. First, researcher tries to find the brand identity by interviewing some key actors on Jateng Gayeng’s branding formation. Second, after found the results, researcher then find how the implementation of brand identity on promotional activities by Central Java Cultural and Tourism. The results of this research were analyzed based on the aspects on Kapferer’s Brand Identity Prism; those are physic, personality, culture, relationship, reflection, and self-image. The results show the implementation of brand identity on kind of culture and tourism’s promotional activities that held by Central Java Culture and Tourism.

Share this knowledge with your friends :

Actions (login required)

View Item