PROSES PEMBENTUKAN CITRA PARIWISATA DAERAH MELALUI PERAN COMMUNITY DEVELOPMENT (STUDI DESKRIPTIF KUALITATIF KOMUNITAS PENGRAJIN BATIK GUMELEM DI KABUPATEN BANJARNEGARA)

AMELIA WIDYA PANGESTI, NIM. 12730087 (2016) PROSES PEMBENTUKAN CITRA PARIWISATA DAERAH MELALUI PERAN COMMUNITY DEVELOPMENT (STUDI DESKRIPTIF KUALITATIF KOMUNITAS PENGRAJIN BATIK GUMELEM DI KABUPATEN BANJARNEGARA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The image is a very important thing for a region. Image is used as a measure of the existence of a region, if a region does not have a good image, the opportunity to compete with the other Regions are also getting smaller. The image can be established by various sectors, such as tourism sector in which involves all levels of society including the people who run businesses in the tourism industry. The tourism industry/service providers are all businesses operated by society who produce goods or services for the tourism such as souvenirs and typical handicrafts from certain regions. The handicraft is usually the production of the society who is living in the surrounding area of tourism. People who gather into a community and aim to achieve prosperity and independence can be called as the Community Development. In this study, the researcher wanted to investigate how the role of a Community Development can support the establishment of regional tourism image through the image forming elements according to John S. Nimpoeno which includes elements of motivation, cognition, attitudes and perceptions. This study aims to determine how the role of Community Development supports the establishment of a tourism image in the region. This type of research is qualitative by using descriptive method. The results of this study states that the role of Community Development in the form of facilitation, education, representation/networking and skills can support the tourism image forming elements such as motivation, cognition, attitudes and perceptions

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