PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP LOYALITAS DONATUR/MUZAKKI RUMAH ZAKAT YOGYAKARTA

RIZKY WULANDARI, NIM. 10390007 (2016) PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP LOYALITAS DONATUR/MUZAKKI RUMAH ZAKAT YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aimed of this research to analyze the effect of Integrated Marketing Communication to Rumah Zakat Yogyakarta Donor / Muzakki Loyalty. This type of research is causality, ie research that want to find an explanation in the form of a causal relationship (cause-effect) between some concept or some of the variables that are developed. Causality study aimed to define a causal relationship between some of the situations described in a variable. So, here are the independent variables (variables that affect) and dependent (variable influenced) and on the basis that the general conclusions will then be drawn. The data collection technique used was the questionnaire (primary data). Sampling using non-probability sampling is a sampling technique that does not give opportunity / equal opportunity for each element or member of the population to be selected into the sample. Determined by purposive sampling of the sample with the intent or purpose, goal and purpose in this study took a sample donors / Muzakki Rumah Zakat Yogyakarta. The findings of this study indicate that the variable Advertising, Personal Selling, Direct Marketing and Public Relations jointly significant positive effect (significance α = 0.05) on loyalty Rumah Zakat Yogyakarta Donors / Muzakki. Adjusted R2 of 39.6% of the variation can be explained by donor loyalty variable variation of advertising, personal selling, public relations and direct marketing. While the remaining 60.4% is explained by the variables were not included in the model equations are used.

Item Type: Thesis (Skripsi)
Additional Information: JOKO SETYONO, SE.,M.Si
Uncontrolled Keywords: Advertising (Advertising), Sales Personal (Personal Selling), Public Relations, Direct Marketing (Direct Marketing), Donor Loyalty.
Subjects: Keuangan Syariah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Keuangan Syariah (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 03 Oct 2016 13:22
Last Modified: 03 Oct 2016 13:22
URI: http://digilib.uin-suka.ac.id/id/eprint/22164

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