STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS 1000 GURU YOGYAKARTA DALAM MENINGKATKAN MINAT RELAWAN (STUDI DESKRIPTIF KUALITATIF PADA KEGIATAN TRAVELING & TEACHING “PEDULI KETERBATASAN”)

AIDA LATHIFAH, NIM. 12730041 (2016) STRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS 1000 GURU YOGYAKARTA DALAM MENINGKATKAN MINAT RELAWAN (STUDI DESKRIPTIF KUALITATIF PADA KEGIATAN TRAVELING & TEACHING “PEDULI KETERBATASAN”). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Communication strategic becomes an important thing must be done by none-profit organization on communicating the program of activities for public. The study, entitled "Communication Strategies of 1000 Guru Yogyakarta Community on Recruiting Traveling & Teaching „Peduli Keterbatasan‟ Program", to describe the communication strategic at 1000 Guru Yogyakarta Community on recruiting volunteer to participate in Traveling and Teaching "Peduli Keterbatasan" program. This research uses qualitative descriptive method. The data was collected using observation, in-depth interview and documentation. To check the validity of the data, the author uses a triangulation. The result of this research, researcher concluded that communication strategic which conducted by 1000 Guru Yogyakarta Community to recruiting volunteer was quite effective. Based on this research which was got by interview with all informan, showed that 1000 Guru Yogyakarta Community applied communication strategy through the stages : establishing communicator, determining target, composing the message, selecting media and communication channels. This matter can be seen from the number of prospective volunteer who participate selection and the positive responses that showing public through social media akun @1000_gurujogja toward the present of 1000 Guru Yogyakarta Community.

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