KOMUNIKASI PEMASARAN IKLAN-IKLAN SYARIAH (STUDI DESKRIPTIF KUALITATIF DI SYAFA’AT MARCOMM AGENCY)

BAYU ARIBOWO, NIM. 12730055 (2016) KOMUNIKASI PEMASARAN IKLAN-IKLAN SYARIAH (STUDI DESKRIPTIF KUALITATIF DI SYAFA’AT MARCOMM AGENCY). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

Preview	Text (KOMUNIKASI PEMASARAN IKLAN-IKLAN SYARIAH (STUDI DESKRIPTIF KUALITATIF DI SYAFA’AT MARCOMM AGENCY)) 12730055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (8MB) | Preview
	Text (KOMUNIKASI PEMASARAN IKLAN-IKLAN SYARIAH (STUDI DESKRIPTIF KUALITATIF DI SYAFA’AT MARCOMM AGENCY)) 12730055_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (5MB)

Abstract

Violations of advertisement mostly happen in Indonesia. This is caused by advertising agent who claims that creativity is free, thus they compete to create their creative advertisement by pushing Indonesian ethical advertisement away. However, there is an agent that firmly holds Islamic syariah called Syafa’at Marcomm agency. This research aims to describe marketing communication that is operated by Syafa’at Marcomm agency based on syariah principle. Based on the problem above, the researcher takes Marketing Communication of Syariah Advertisements (qualitative descriptive study in Syafa'at Marcomm Agency) as the title. This study aims to describe the agency's marketing communication activity of Syafa'at Marcomm on their marketing syariah advertisements. Marketing communications is divided into Advertising (Advertising), sales promotion (sales promotion), sales of personal (personal selling), public relations and publications (public relations and publicity), direct marketing (direct marketing) and marketing via the internet (internet marketing). The object of this research is Syafa'at Marcomm agency. This research uses descriptive research with qualitative approach. This research shows that Syafa'at Marcomm agency commits marketing communication to syariah advertisements. Syafa'at Marcomm agency advertises through prind Ad in pinasthika magazine by using internet to introduce and informs their services, using their sales promotion to introduce the service and strengthen their relation with client. There is no public relations division at Syafa'at Marcomm agency; however it still operated by the CEO and Accont Executive. Direct marketing is operated by telemarking to offer their service without direct meeting. Personal selling is done by Syafa'at Marcomm with their presentation to the client. Internet marketing is done by uploading visual post and various posts in several internet media accounts they have such as Web, You Tube, Instagram, facebook, twitter and also personal accounts of CEO Syafa'at Marcomm agency. In short, their whole marketing communications are done by majoring Islamic syariah.

Share this knowledge with your friends :

Actions (login required)

View Item