TAHAPAN DESTINATION BRANDING DALAM MENINGKATKAN JUMLAH PENGUNJUNG (STUDI DESKRIPIF KUALITATIF PADA UNESCO GLOBAL GEOPARK GUNUNG SEWU GEO AREA KABUPATEN PACITAN)

AMELIA AYU VIA DEWANTI, NIM. 12730100 (2016) TAHAPAN DESTINATION BRANDING DALAM MENINGKATKAN JUMLAH PENGUNJUNG (STUDI DESKRIPIF KUALITATIF PADA UNESCO GLOBAL GEOPARK GUNUNG SEWU GEO AREA KABUPATEN PACITAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The purpose of this research is to describe how part of destination branding comprise of: market investigation, analysis, and strategic recommendations, brand identity development, brand launch:communicating the vision, brand implementation, monitoring, evaluation, and review increasing quantity of visitors at UNESCO Global Geopark Gunung Sewu Geo Area Kabupaten Pacitan. Reseacercher use descriptive qualitative as method. In this method, researcher also use primery and secondary data sources with get from observation, deep interview, and documentations. In addition this reaserch use analysis data from Miles and Huberman, and than to cros check the validity, researcher use triangulation technique and source. This resaerch talk about karst is one of potential from Pacitan Regency Kars offering beautiful of nature, culture, and history. But, kars near from ferriying. UNESCO as board of education and culture make a program as a solution. The solution is build geopark with conservation, education, and growth local economy. So, need good management to manage and protect the karst but have a profit for the regency. Besides that, good management always keep relations between execute and visitors. The result of this research show that part of destination branding comprise of: market investigation, analysis, and strategic recommendations, brand identity development, brand launch:communicating the vision, brand implementation, monitoring, evaluation, and review increasing quantity of visitors. The vision are conservation, education, and growth local economy can get with suistanable and responsibility manage. With know the potential, segmentation, targeting, and positioning also with promotion and integration many side will give the unique experience of tour. So, with the stategic, UNESCO Global Geopark Gunung Sewu Geo Area Kabupaten Pacitan, get more and more visitors

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