FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI JAMAAH UMROH PT. ARWANIYYAH TOUR DAN TRAVEL DI KUDUS, JAWA TENGAH

MAZIA FAKHRIANA, NIM. 11390092 (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI JAMAAH UMROH PT. ARWANIYYAH TOUR DAN TRAVEL DI KUDUS, JAWA TENGAH. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine the effect of variable pricing, promotion, service, brand fasilities on purchasing decisions Umrah pilgrims study on PT. Arwaniyyah Tour and Travel. The study was a survey research by using multiple regression analysis. The population in this study is the umrah pilgrims PT. arwaniyyah Tour and Travel in 2013-2015 amounted to 1,148 worshipers and samples taken as many as 90 worshipers. Based on the ANOVA results obtained F count equal to 35.256 with a significance level of 0.000. This is, the fifth variables X variable pricing, promotion, service, brand and fasilities together (simultaneously) significant positive effect on the purchase decision variables. Meanwhile, according to test result the partial (test 1) the only variable brand and facilities were sihnificant positive effect on purchasing decisions. While the other variables is the variable price, promotion, and service are not significant positive effect on the variable Y.

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