STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE- YOGYAKARTA)

DISUSUN OLEH ARYDINAL HAQ, NIM. 10730099 (2016) STRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE- YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its customers. The hypothesis is the high school students know that the SPECS product suitable for the market in Indonesia, because the prices are affordable and of good quality. Subjects in this study were high school students in Yogyakarta who participated in the futsal tournament and aged around 15-17 years. Data were collected by interview and direct observation in the field. The results of this study indicate that high school students who participated in the futsal tournament increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the price is affordable, good quality when the product is used, and futsal itself is a sport that has recently booming among teenagers. Thus the hypothesis in this study received, because SPECS successful in implementing Brand Activation strategy for its products.

Item Type: Thesis (Skripsi)
Additional Information: Drs. Siantari Rihartono, M. Si
Uncontrolled Keywords: Brand Activation Strategy , Awareness , High School Students
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 10 Feb 2017 09:26
Last Modified: 10 Feb 2017 09:26
URI: http://digilib.uin-suka.ac.id/id/eprint/23966

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