TAHAPAN DIFUSI INOVASI KOMUNIKASI INSTRUKTIF (STUDI DESKRIPTIF KUALITATIF PADA KOMUNIKASI INSTRUKTIF DI PALANG PINTU PERLINTASAN PT KERETA API INDONESIA)

MUKSIN SIDIK, NIM. 11730118 (2016) TAHAPAN DIFUSI INOVASI KOMUNIKASI INSTRUKTIF (STUDI DESKRIPTIF KUALITATIF PADA KOMUNIKASI INSTRUKTIF DI PALANG PINTU PERLINTASAN PT KERETA API INDONESIA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Awareness for safety riding is very important. Especially, when cross over gate of railway track. Oftentimes, Human error being the factor of accident on railway track’s gate. Impatience of people could bringing on accident. That is disadvantage in all side (people and train). On that account, PT. Kereta Api Indonesia (Persero) as company who be in control of train in di Indonesia make an innovation. This innovation is an instruction message placed in gate of railway track. Purpose of this research is to describe diffusion of innovation process in instruction message by Rogers’s theory innovation (1996). Next as defined between Rogers’s theory (1996) and field result there are three phases innovation does. First, phase in before innovation, condition of people are still impatient, cross over gate of railway track disobediently. The second, phase innovation, introduction innovation in first time, that make people have attention at instruction message. The third phase, phase after innovation, phase which innovation be familiar, that give two effects to people, they are: 1) people rides well regulated, 2) people give positive assessment at that innovation of instruction messege

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