DIFUSI INOVASI DALAM KEGIATAN KOMUNIKASI PEMBANGUNAN (Studi Deskriptif Kualitatif Terhadap Program Bantuan Bibit Gratis oleh Persemaian Permanen Balai Pengelola Daerah Aliran Sungai dan Hutan Lindung Serayu Opak Progo Yogyakarta pada Masyarakat Desa Gading, Kecamatan Playen, Kabupaten Gunung Kidul

Fuandani Istiati, NIM. 12730038 (2016) DIFUSI INOVASI DALAM KEGIATAN KOMUNIKASI PEMBANGUNAN (Studi Deskriptif Kualitatif Terhadap Program Bantuan Bibit Gratis oleh Persemaian Permanen Balai Pengelola Daerah Aliran Sungai dan Hutan Lindung Serayu Opak Progo Yogyakarta pada Masyarakat Desa Gading, Kecamatan Playen, Kabupaten Gunung Kidul. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In this research, researcher try to explain the description of developmental communications activities by diffussion of innovation in Free Seedlings Program wich has done by Persemaian Permnen BPDASHL SOP’s in Gading Village, Playen, Gunung Kidul. Developmental communications has an important role for the succes or the failure of governance intance’s activitesin optimizing the program. Because, Gading villagers don’t understand optimally yet about greening and its impacts. Which the result of this developmental communications activities of Persemaian Permanen BPDASHL SOP can be understood and educated how important of greening. This research describes the application of developmental communications activities in Free Seedling Program as diffusiion of innovations and also uses descriptive qualitative method. The data was collected by observation, in-depth interview, and documentations to check the validity of the data. The author uses a triangulation of sources. The result of this research is how important the role of developmental communications activities are in diffussion of innovation implementation to Free Seedling Program in Gading village, Playen, Gunung Kidul. This conditions is caused of this activities also involves the district. Furthermore, condition of the Gunung Kidul soil become attentions for this Greening program realization.

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