Yunita, Rahmi (2015) EVALUASI STRATEGI PROMOSI JOGJA LIBRARY FOR ALL DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH YOGYAKARTA DITINJAU DENGAN PENDEKATAN PROMOTION MIX. Fihris, Vol.10 (No. 2). pp. 91-104. ISSN 1978-9637
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Text (EVALUASI STRATEGI PROMOSI JOGJA LIBRARY FOR ALL DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH YOGYAKARTA DITINJAU DENGAN PENDEKATAN PROMOTION MIX)
Rahmi Yunita- Evaluasi Strategi Promosi Jogja Library For All di Badan Perpustakaan dan Arsip Daerah Yogyakarta Ditinjau Dengan Pendekatan Promotion Mix.pdf - Published Version Download (408kB) | Preview |
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Abstract
This qualitative and descriptive research evaluates the promotion strategy of Jogja Library for All (JLA) to the public by Badan Perpustakaan dan Arsip Daerah (BPAD) Yogyakarta. The research ends to conclusions, that Badan Perpustakaan dan Arsip Daerah Yogyakarta in promoting Jogja Library for All applied four of fives strategies (based on the promoting diffusion concept of Tjiptono), that are personal selling, mass selling, sales promotion, and public relation. BPAD should much more intensify its promotion, to rise the popularity and utilization of Jogja Library for All. Keywords: Promotion, Promotion Mix, Promoting Library, Jogja Library for All
Item Type: | Article |
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Uncontrolled Keywords: | Promotion, Promotion Mix, Promoting Library, Jogja Library for All |
Subjects: | Ilmu Perpustakaan dan Informasi |
Divisions: | Jurnal > 12. Fihris |
Depositing User: | Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id) |
Date Deposited: | 02 Mar 2017 13:37 |
Last Modified: | 02 Mar 2017 13:37 |
URI: | http://digilib.uin-suka.ac.id/id/eprint/24312 |
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