EVALUASI STRATEGI PROMOSI JOGJA LIBRARY FOR ALL DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH YOGYAKARTA DITINJAU DENGAN PENDEKATAN PROMOTION MIX

Yunita, Rahmi (2015) EVALUASI STRATEGI PROMOSI JOGJA LIBRARY FOR ALL DI BADAN PERPUSTAKAAN DAN ARSIP DAERAH YOGYAKARTA DITINJAU DENGAN PENDEKATAN PROMOTION MIX. Fihris, Vol.10 (No. 2). pp. 91-104. ISSN 1978-9637

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Abstract

This qualitative and descriptive research evaluates the promotion strategy of Jogja Library for All (JLA) to the public by Badan Perpustakaan dan Arsip Daerah (BPAD) Yogyakarta. The research ends to conclusions, that Badan Perpustakaan dan Arsip Daerah Yogyakarta in promoting Jogja Library for All applied four of fives strategies (based on the promoting diffusion concept of Tjiptono), that are personal selling, mass selling, sales promotion, and public relation. BPAD should much more intensify its promotion, to rise the popularity and utilization of Jogja Library for All. Keywords: Promotion, Promotion Mix, Promoting Library, Jogja Library for All

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