CMR 2.0 within E-healt Systems

Anshari, Muhammad and Almunawar, Mohammad Nabil and Low, Patrick Kim Cheng (2012) CMR 2.0 within E-healt Systems. IJID (International Journal on Informatics for Development), Vol.1 (No.2). pp. 1-8. ISSN 2252-7834

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Muhammad Anshari, dkk - CRM 2.0 within E-Health Systems; Towards Achieving Health Literacy & Customer Satisfaction.pdf - Published Version

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Customer Relationship management (CMR) within healthcare organization can be viewed as a strategy to attract new customers and retaining them throughout their entire lifetime of relationships. at the same time, the advancement of Web technology known as web 2.0 plays a significant part in the CRM transitionh which drives social change that impacts all institution including business and healthcare organizations. This is new paradigm has been named as social CRM or CRM 2.0 because it is based on Wb 2.0. We conducted survey to examine the features of CRM 2.0 in heathcare scenario to the customer in Brunei darussalam. we draw the conclusion that the CRM 2.0 in heatyhcare technologies has brought a possibility to extend the services of e-health by enabling patients, patient's families, and community at large to participate more actively in the process of healt education; it helps improve healt literacy through empowerment, social networking process, and online health educator. This paper is based on our works presented at ICID 2011.

Item Type: Article
Uncontrolled Keywords: Brunei darussalam; Heath Literacy; Customer Satisfaction; Healthcare Organization
Subjects: Komputer > Pemrograman
Divisions: Jurnal > 39. IJID (International Journal On Informatics For Development))
Depositing User: Sugeng Hariyanto, SIP (
Date Deposited: 15 Mar 2017 09:06
Last Modified: 15 Mar 2017 09:06

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