STRATEGI MEDIA RELATIONS DALAM PENANGANAN KRISIS AKIBAT BENCANA ALAM (Studi Deskriptif Kualitatif di Kebun Binatang Gembira Loka Pasca Bencana Alam Badai Angin pada 30 Maret 2016)

Izta Akmila Alamia, NIM. 12730010 (2017) STRATEGI MEDIA RELATIONS DALAM PENANGANAN KRISIS AKIBAT BENCANA ALAM (Studi Deskriptif Kualitatif di Kebun Binatang Gembira Loka Pasca Bencana Alam Badai Angin pada 30 Maret 2016). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

This research aim to know how Gembira Loka Zoo media relations strategy to reduce the negative publicity in the mass media and social media, than restore the interest of visitors. Using one of research method descriptive qualitative. The data obtained through primary and secondary data. The primary data obtained through interviews with public relations Gembira Loka Zoo, while secondary data obtained from field observations and documentation. Gembira Loka Zoo is one of the attractions in Yogyakarta which stands on 20 hectares of land with most of the forest and has more than one hundred types of diverse animals. On March 30, 2016, Gembira Loka Zoo in crisis due to disasters. Disasters such as hurricane winds that uprooted one of the randu alas tree is located at the exit of Gembira Loka Zoo, then override the building and wounding visitors, causing two persons died and cause negative publicity in the mass media and social media. To realize these objective, the Gembira Loka Zoo public relations implement six strategy of media relations, namely by serving the media, by estabilishing a reputations for reliability, by supplying good copy, by corporations in providing material, by providing verifivation facilities, by building personal relationship with the media. With the strategy of negative publicity in the mass media and social media is reduced, and there is no decrease in the number of visitors in the next months. Key words: Gembira Loka Zoo, disasters, crisis, media relations

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