HUBUNGAN KONTROL DIRI DAN GAYA HIDUP BRAND MINDED DENGAN PEMBELIAN IMPULSIF PADA IBU-IBU KALANGAN MENENGAH KE ATAS DI SLEMAN, YOGYAKARTA

FETI DINIYATUL MUDRIKAH, NIM. 13710103 (2017) HUBUNGAN KONTROL DIRI DAN GAYA HIDUP BRAND MINDED DENGAN PEMBELIAN IMPULSIF PADA IBU-IBU KALANGAN MENENGAH KE ATAS DI SLEMAN, YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to know the relationship between self control and brand minded lifestyle with an impulsive purchase. This research was conducted on the high class mother in Sleman, Yogyakarta with the total sample as many as 125 people. Data collection is done using a impulsive purchase behavior tendency scale that consists of 50 aitem, self control scale consists of 51 aitem and brand minded lifestyle scale consists of 46 aitem. Data analysis technique used is multiple regression analysis. The results showed that there was no significant relationship between self control, brand minded lifestyle together with impulsive purchase on high class mothers in Sleman, Yogyakarta. Next to every dimension, there was a significant negative relationship between self control with impulsive purchase. The results of the analysis of the obtained value p = 0.041 (p 0.05). It means that any addition of a score of self control will make down the score the impulsive purchase. Next is the coefficient of regression on the brand minded lifestyle was 0.011 (positive sign) with a value of p = 0.907 (p 0.05). It states that the dimension of the lifestyle brand minded has a positive relationship with insignificant impulsive purchase.

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