Jundan, NIM. 09730062 (2017) CITRA HOTEL DALAM NEW MEDIA (Analisis Framing Guest Review Traveloka.com Pada Fasilitas dan Pelayanan Hotel Tentrem Yogyakarta). Skripsi thesis, UIN Sunan Kalijaga.
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Text (CITRA HOTEL DALAM NEW MEDIA (Analisis Framing Guest Review Traveloka.com Pada Fasilitas dan Pelayanan Hotel Tentrem Yogyakarta))
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Abstract
The field of communication have been broadly expanded in recent years. Not only printed and electronic media, but we can use online media to express and communicate to other people. The development of technology nowadays forces everyone to turn into new media, including hospitality industry which market their products in the form of room. To fill that need, hotels have started to adopt and own website to help them advertise their products and services. Hotel Tentrem, as one of the latest hotel constructed in Daerah Istimewa Yogyakarta, adheres to the new media practice. Not onyl in the form of owning website, Hotel Tentrem also use Traveloka.com for that purpose. Traveloka.com is a website that facilitate hotels to show and sell their rooms. Even beyond promoting hotel rooms, Traveloka.com also showcases the reviews from users who booked and used the service of the hotels listed on their website. This study explained how the brand image a hotel formed in the new media. The image of Hotel Tentrem was studied through the guest reviews on its Traveloka.com’s account. Those guest reviews from people who stayed at Hotel Tentrem Yogyakarta were analyzed using Robert N. Entman’s framing analysis model to explain how a hotel’s brand image developed. Keywords: Image, Hotel Tentrem Yogyakarta, Traveloka.com, Robert N. Entman, framing analysis
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information / Supervisor: | Fajar Iqbal, M. Si |
| Uncontrolled Keywords: | Image, Hotel Tentrem Yogyakarta, Traveloka.com, Robert N. Entman, framing analysis |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id) |
| Date Deposited: | 30 Nov 2017 08:26 |
| Last Modified: | 30 Nov 2017 08:26 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/28497 |
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