Bayu Rahmadani, NIM : 10730046 (2017) STRATEGI PESAN EFEKTIF DALAM IKLAN MEDIA SOSIAL (Studi Deskriptif Kualitatif Instagram @steakaddict Dalam Menarik Konsumen). Skripsi thesis, UIN Sunan Kalijaga.
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Text (STRATEGI PESAN EFEKTIF DALAM IKLAN MEDIA SOSIAL (Studi Deskriptif Kualitatif Instagram @steakaddict Dalam Menarik Konsumen))
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Abstract
An effective message strategy is a message in a promotion that can convey promotional purposes. The more competitive the business environment requires the company to determine its marketing communications strategy. The selection of promotional media becomes an important part. The popular social media used today as a marketing medium is instagram. The problem formulation in this research is an effective messaging strategy in social media advertising, descriptive qualitative @ insteakaddict instagram account. This research uses qualitative descriptive method with qualitative data analysis technique. Data collection techniques through interviews, observation and documentation. Using purposive sampling technique with resource person of Steak Addict business owner. Based on research conducted, although almost all dimensions of effective messaging strategy has been in good use. Researchers find some things to be more leverage by @ steakaddict to be an effective messaging strategy. One is a message that can increase trust. To be able to form a customer to be loyal to the product is a strong sense of trust. This can be realized by showing more evidence of promos on offer. Keywords: effective messaging strategy, social media, instagram, @steakaddict
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Rama Kerta Mukti, S.Sos.,M.Sn |
| Uncontrolled Keywords: | effective messaging strategy, social media, instagram, @steakaddict |
| Subjects: | Ilmu Komunikasi |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Sugeng Hariyanto, SIP (sugeng.hariyanto@uin-suka.ac.id) |
| Date Deposited: | 27 Nov 2017 10:51 |
| Last Modified: | 27 Nov 2017 10:51 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/28508 |
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