ANALISA PENGGUNAAN INSTAGRAM SEBAGAI MEDIA INFORMASI KABUPATEN NGANJUK (Studi Deskriptif Kualitatif pada founder dan followers @nganjukkotabayu)

Moh. Ali Ma’ruf, NIM: 10730070 (2017) ANALISA PENGGUNAAN INSTAGRAM SEBAGAI MEDIA INFORMASI KABUPATEN NGANJUK (Studi Deskriptif Kualitatif pada founder dan followers @nganjukkotabayu). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Nganjuk is a small district in East Java that has good tourism potential and natural wealth, but the lack of local government attention makes this potential being untouched. The government has no focus and serious intention in developing good information media for this city. The government has no official social media that can be used to inform their cultural agenda or tourism info. Then came the idea "Nganjuk Kota Bayu" as an independent community that moves in social media to provide every information about Nganjuk activities. The method used in this study is qualitative descriptive method with data collection technique done by interview, observation, and literature study. The purpose of this research is to know the usage of instagram @nganjukkotabayu as information media of Nganjuk Regency. This study resulted in a communication strategy performed by instagram @nganjukkotabayu account through 11 stages: choosing communicator, setting target and analyzing audience needs, preparing messages, choosing media and communication channels, media production, preliminary communication materials, dissemination of communication media, Analyze the effects of communication, mobilize influential groups, establish budget plans, evaluate and audit communications. The researcher found that the main strategy of Nganjuk Kota Bayu is to find the best photographs of all contributor submissions and give them an interesting caption so that the content and messages delivered by Nganjuk Kota Bayu become informative, persuasive and educative. Nganjuk Kota Bayu also uses a full of encouragement message (motivational appeal) and a message full of joke (humorous appeal), so that all information from Nganjuk Kota Bayu can be well and interesting delivered. Keywords: communication strategy, city branding, Instagram, Nganjuk

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