STRATEGI NEGOSIASI UNTUK MENINGKATKAN PUBLISITAS SYARIAH HOTEL SOLO SEBAGAI DESTINASI WISATA HALAL

INTAN FITRIANA, NIM. 13730001 (2017) STRATEGI NEGOSIASI UNTUK MENINGKATKAN PUBLISITAS SYARIAH HOTEL SOLO SEBAGAI DESTINASI WISATA HALAL. Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Syariah trend in business development began to be applied in various fields. Not only in the financial and food business, but also in fashion, cosmetic, and tourism which then increases the competition for the market of halal products. One of halal products is tourism. Basically halal tourism consider the need of Muslim tourists, including halal food, prayer facilities and separate places for men and women. Halal tourism bussiness started to be applied by various hotels in the city of Surakarta course for Syariah Hotel Solo as the first syariah hotel in Surakarta to be concerned with the emergence of business competitors in the same field with labeled syariah. Qualitative descriptive research entitled Negotiation Strategies to Improve Publicity of Syariah Hotel Solo as a Halal Travel Destination uses 5 units of analysis strategy in conducting negotiations, which include assessment, recognition, attitude, action and analysis. Data obtained through research conducted with interviews, observation, documentation, and supported some data from the internet. The result of this research is what kind of strategy applied by public relations of Syariah Hotel Solo in negotiating with media so publicity of Syariah Hotel Solo is increasing. In accordance with expectations, by negotiating and establishing good relations with the media then the publicity is increasing so as to give a good impact on hotel revenues due to the number of guests who come increased as well. Keywords: Negotiation Strategy, Publicity, Halal Tourism

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