KOMUNIKASI ANTARPRIBADI DALAM MEMPERTAHANKAN KEPUASAN PELANGGAN (Studi Deskriptif Kualitatif Pada Garda Depan PT Aseli Dagadu Djokdja)

Diani Kurnia Fitri, NIM. 12730044 (2017) KOMUNIKASI ANTARPRIBADI DALAM MEMPERTAHANKAN KEPUASAN PELANGGAN (Studi Deskriptif Kualitatif Pada Garda Depan PT Aseli Dagadu Djokdja). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Communication is a basic human activity, with people communicate can relate to each other in everyday life wherever human being. Interpersonal communication is communication between people face to face, which allows each participant capture the reaction of other directly, either verbally or nonverbally. Interpersonal communication as communication between communication with communicant, regarded as the most effective type of communication in terms of efforts to change attitudes, opinions, or behavior. This research discussion the interpersonal communication to increase customer satisfaction with the service of “Garda Depan” PT AseliDagaduDjogja. This study aims to know how interpersonal communication to determine the level of customer satisfaction, used a humanity approach, is openness, empathy, supportiveness, positiveness, and equality. This research design was descriptive study with a qualitative approach. Key word: communication, interpersonal communication, customer satisfaction, service

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