PENGARUH CITRA PERUSAHAAN, KUALITAS LAYANAN, KUALITAS PRODUK DAN PENGETAHUAN KONSMEN TERHADAP KEPUTUSAN MENJADI ANGGOTA PADA TAKAFUL YOGYAKARTA

ACHMAD BALYA AL HAKIM, NIM. 12391009 (2017) PENGARUH CITRA PERUSAHAAN, KUALITAS LAYANAN, KUALITAS PRODUK DAN PENGETAHUAN KONSMEN TERHADAP KEPUTUSAN MENJADI ANGGOTA PADA TAKAFUL YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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	Text (PENGARUH CITRA PERUSAHAAN, KUALITAS LAYANAN, KUALITAS PRODUK DAN PENGETAHUAN KONSMEN TERHADAP KEPUTUSAN MENJADI ANGGOTA PADA TAKAFUL YOGYAKARTA) 12391009_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (4MB)

Abstract

The experiment aimed to find out the effect of image enterprise, quality and quantity service, product and consumer knowledge about decision to join the member of Takaful Yogyakarta. These sample used to 100 of respondent. The data analysis using double linear regression with SPSS 16 software to experiment the research. Based on the result of research, image enterprise, quality and quantity serviced, product and consumer knowledge influence to people who joined the member, imagine enterprise with significance value about 0,301 no influence significantly to joined the members, quality serviced with significance value about 0,027 have a positive influence to signifance value about 0,037 have a positife influence and significance to join members, and members knowledge with significance value about 0,451 no influence significantly to join the members.

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