STUDI KELAYAKAN PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI KEGIATAN DI BALAI LAYANAN PERPUSTAKAAN GRHATAMA PUSTAKA YOGYAKARTA

Martalia Arimbi, NIM. 14140034 (2018) STUDI KELAYAKAN PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI KEGIATAN DI BALAI LAYANAN PERPUSTAKAAN GRHATAMA PUSTAKA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The aims of this research was to analyze of the feasibility study for Instagram usage by Balai Layanan Perpustakaan Grhatama Pustaka Yogyakarta in promoting the activities of the library. The research method used in this research was descriptive qualitative method. Data collecting methods was done using interviews, observation, and documentation. The technique of determining informants using purposive sampling. Data analysis technique used in this research was data analysis Miles and Huberman model, which was data reduction, data display, and conclusion. The results of the research showed that the use of Instagram as a media promotional activities at Balai Layanan Perpustakaan Grhatama Pustaka Yogyakarta it is stated to be feasible to run based on market and marketing aspects, technical and technological aspects, management aspects, legal aspects, economic and social aspects and financial aspects and the obstacle in promoting the library activities by using social media Instagram is there is not yet innovation in the making of the content so it is still monotonous in create information requires knowledge so that it needs to filter the content or information that is considered important. From those results, researchers provide advice to the Balai Layanan Perpustakaan Grhatama Pustaka Yogyakarta in the form of on the technical and production aspects to optimizing the promotion of library activities with more uploads about video too so can balance between the post photos and video and needs for regular evaluation of the use of social media instagram as a media campaign, especially in the manufacture of content or information, and needs to optimize the latest features such as conducting a poll for content that is most in request by followers on Instagram as a media sharing.

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