PENGARUH PROGRAM TALKSHOW RELIGI DI TELEVISI TERHADAP PENINGKATAN IBADAH (ANALISIS REGRESI LINIER SEDERHANA KOMUNIKASI PERSUASIF TAYANGAN “MAMAH DAN AA BERAKSI” PADA IBU-IBU PENGAJIAN PKK DESA MINOMARTANI, SLEMAN, YOGYAKARTA)

WINONA DEA NURAMANDA, NIM. 13730077 (2018) PENGARUH PROGRAM TALKSHOW RELIGI DI TELEVISI TERHADAP PENINGKATAN IBADAH (ANALISIS REGRESI LINIER SEDERHANA KOMUNIKASI PERSUASIF TAYANGAN “MAMAH DAN AA BERAKSI” PADA IBU-IBU PENGAJIAN PKK DESA MINOMARTANI, SLEMAN, YOGYAKARTA). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The existence of a social phenomenon about television increasingly prevalent. Very often we have encountered violences and deviant behavior which all started from television show. But in addition to negative influences, television can also be a medium for da'wah Islam. Quite a lot of television stations broadcast programs that nuanced religion and contains a positive moral value. But the most important thing here is whether the religious program can affect the audience to participate in doing good. Through this research, the researcher wanted to know whether there is influence between persuasive communication of religious talk show program “Mamah and Aa Beraksi” towards the enhancement of worship. From the results of analysis that researchers have done, it is known that the significance value (Sig.) which is 0.000. This value is smaller than the probability value which is 0.05. Thus it can be concluded that there is influence between Persuasive Communication religious talk show program to the enhancement of worship. Whereas the value of R Square or coefficient of determination in this study is 0.393. These figures show that Persuasive Communication influences 39.3% of the increase in worship. While the rest, ie 60.7% influenced by other factors not examined in this study.

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